
We help men
better understand themselves.
“Cry” is not talking only about physical tears, it’s talking about all the different ways we “cry out” from unprocessed pain points and trauma. In other words drowning. To Thrive as men we believe we have to creatively connect with our mind, body, spirit, relationships, and nature.
Swimming through the water is like finding fulfillment. Not a location, but a continuous effort.
NO GLITTER.
NO GIMMICKS.
NO BULLSHIT.
Our Philosophy
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How Men Cry
Drowning or Struggling to Stay Afloat
Cry for us is not talking only about physical tears, it’s talking about all the different ways we “cry out” from unprocessed pain points and trauma. Sometimes we can’t find a lift raft, know where to look for one, and feel overwhelmed by the pressure of the water around us.
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How Men Connect
Learning to Swim
Men have to be given the space, time, and resources to connect the dots internally. We have to develop the skill set and soulset to balance and find clarity in mind, body, spirit, relationships, and nature.
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How Men Thrive
Swimming Skillfully
Moving through the water is like finding fulfillment. Not a location, but a continuous effort. Men thrive when in consistent rhythm of leading within the major categories of their lives. We may need to begin by floundering and facing our pain, but we end with the tools that tell us we can swim in any waters.

To be the best YOU, you need the skills, the tools, and the wisdom.
We’re here to help beef you up in the internal gym. You have to put in the reps, but you won’t be alone. So let’s kick ass and get to work!